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Lumen Yoga

Health & Wellness · 2025

The context

What Lumen Yoga needed

Lumen Yoga had a great product and a forgettable look. The team wanted a brand that felt as good as what they make — and that would still work when they grew.

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The solution

What we made

A bold wordmark, a warm palette and a small set of shapes that work on every surface — from the cup sleeve to the website.

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